Introduction

Overview of Advertising Project

The task is to create your own bi-media advert for a product of your choice. The advert should be 30 seconds long and there should be accompanying print adverts too. Evaluation should be 1000 words. The advert should fall into the print and moving image mediums and there should be a clear link between these two media products. The project is broken into 4 stages ;

➤Research

➤Planning

➤Production

➤Evaluation

Research

 to begin we have to research existing adverts that are both print and moving image and show how this is helping with the creation of your own advert

Audience research is key to understand the potential response to your own advertising campaign and to establish your own target audience

Planning

need to produce the required pre-production paperwork that will help in the actual production of the products

a treatment, shot list, design outline, storyboard, risk assessment & product schedule

needs to be a connection between planning & research

Production

30 second advertisement & accompanying print adverts that demonstrate how the reattach and planning have helped

adverts must be saved as a j.peg

Evaluation

evaluation should be 1000 words and should include reflection on the effectiveness of the design and research methods used

refer to the original idea, research, planning and a comparison of the final product compared to the starting one

make comments about personal development - what you've learnt etc